The modern marketplace is over saturated with millions of companies. Never before has it been so important to ensure your brand is effective and communicates the right messages to your target audience. The following five branding mistakes are just the tip of the iceberg, and any professional branding agency will be able to guide you through the pitfalls of the branding process. However, it pays to be aware of these mistakes so you can help guide your brand to success.
1. Inconsistent corporate identity
Your corporate identity relies on consistency. From your company logo to sub-branding, corporate stationery, through to your website and any other marketing material, the brand, brand name, color schemes, etc. should all be consistent. Inconsistency in your identity causes confusion amongst existing and potential customers. Your customer must hear and see your name, logo, tag line and colors consistently over and over in many different ways before you are imprinted on your customer’s mind map.