• April 15, 2018

    5 Branding Mistakes You Should Avoid

    The modern marketplace is over saturated with millions of companies. Never before has it been so important to ensure your brand is effective and communicates the right messages to your target audience. The following five branding mistakes are just the tip of the iceberg, and any professional branding agency will be able to guide you through the pitfalls of the branding process. However, it pays to be aware of these mistakes so you can help guide your brand to success.

    1. Inconsistent corporate identity

    Your corporate identity relies on consistency. From your company logo to sub-branding, corporate stationery, through to your website and any other marketing material, the brand, brand name, color schemes, etc. should all be consistent. Inconsistency in your identity causes confusion amongst existing and potential customers. Your customer must hear and see your name, logo, tag line and colors consistently over and over in many different ways before you are imprinted on your customer’s mind map.
    Continue Reading

  • December 29, 2017

    Entrepreneurship and Being on a Vision Quest

    The spirit of entrepreneurship isn’t something that can be taught, but rather, it’s something that one must develop within themselves in order to be successful in their business ventures. To be a successful entrepreneur, one needs to develop a certain view on how to handle your business and more importantly success and failure, two main consequences of having your own business. Here we will focus on how to develop an entrepreneurial spirit by showing you how the big guns do it.

    Continue Reading

  • November 15, 2017

    Your Startup Secrets to Success

    The American Dream seems to have been roughed up lately. While the news channels fill our heads with information we do not need, and (no thanks to our Presidential nominees) there is doubt where there used to be direction. There’s still one place where the hard worker can display their integrity, feel a bit of hope, and taste a measure of independence. That’s right, we’re talking about becoming an entrepreneur. While the sky is the limit where there’s potential, believing you can become a successful entrepreneur, then going out and becoming one are two different things. Here we are going to reveal to you the secrets on how you can become a successful entrepreneur.

    Continue Reading

  • March 8, 2017

    How Your Logo Reflects Your Brand

    Introduction

    A logo is a uniquely-designed emblem, symbol, or graphic representation of a company name or product. Its primary purpose is to uniquely-identify or set apart an organization from its competitors.

    Though not always a core component of any organizational goals, aims, or objectives, it still plays a very crucial role insofar as ensuring the profitability of an organization is concerned. This shall be explored in the proceeding discussions entitled, “How Your Logo Reflects Your Brand”.

    Continue Reading

  • February 25, 2016

    5 Great Lessons From Top Brands

    Creating a brand whether from a personal or corporate perspective leads to progression. Progression in this context can be career advancement and corporate expansion. Admirable brands are those that possess supreme values and attributes. This article explores a number of tactics that facilitate creation of great brands.

    1. Networking

    Developing a habit of building and sustaining a strong network base enhances your brand. Networking entails getting acquainted with role models-credible and highly accomplished professionals, mentors- from whom the motivation to succeed is derived. Networking ought to prove beneficial in the long run. In this undertaking, the aim is not just getting to know the professionals or mentors. It is about commitment in making an effort to refine your brand by seeking advice on how to acquire a niche in the desired industry.

    Continue Reading